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ENTREPRENEURSHIP

At the beginning of the 2017-2018 school year the Black & White had decided to switch to a full color newsmagazine. With a new and more expensive paper the need for more funding became present. I decided to step up and lead the process of a new advertising program. Previously the yearbook had sold advertising in the back of the book, and provided a business name on a banner in the gym. However, we had just moved to a new school building, and that concept was vetoed. Starting from scratch, we discussed many options. Finally we decided on a two tier advertising system. Pictured below

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Both the yearbook and newspaper utilized this new advertising program. Collectively the journalism program raised over $14,000. After kickstarting the advertising program, I worked as the advertising manager for the rest of the year. I organized contracts, contacted businesses, and arranged ad rotations. 

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When it came to the 2018-2019 school year, the journalism department decided to add to their program. The paper started to advertise in the print edition, and we added more options for yearbook advertising. Pictured below

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I was in charge of setting prices by discussing with business teachers, designing the new contract, and trying the new system. The new advertising has provided businesses with a more individualized experience. Both yearbook endsheets have been sold, as well as many page sponsorships. The paper has had consistent advertising. I take much pride in the creation of a new advertising program at Johnston, that will set the standard for future years.

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